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Sibarita News: Five legs to sit with style septiembre 19, 2016

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The Unamo by the River gallery hosted during the week of the Hábitat Valencia fair the Kushi’s Chair presentation, an innovative and handcrafted seat, which has been inspired by a Flamenco comb and which is part of a group exhibition of innovative projects of new talents of Valencian design. It has been designed by Sanserif Creatius and has been made by Deferro artisans, from the region of Castellón. It is inspired by folk references associated with Spain, with a greater penetration in international markets, in order to bring the technical capacity of creators and Spanish artisans to new countries.

The team led by designer Ana Yago decided to make a female ornament for the hair -the  traditional comb- in an iconic seat, with strong Spanish roots that could incorporate various production techniques in order to demonstrate the versatility and quality of local artisans. In fact, Kushi Chair is an evolution of convex body and the combination of tooth that are fitted on the bun that make up a comb. However it is adapted to the functional forms of a contemporary seat, in which the esthetics and comfort take precedence.

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The Kushi Chair, which has been made of wrought iron, presents 5 legs -3 hind and 2 front legs- whose arrangement balances and strengthens the stability of the seat. At the same time, it maintains the configuration of complements, which formerly were manufactured in the tortoiseshell coming from shell of turtles.

Promocional El Turno del Torno para AVEC-Gremio septiembre 14, 2016

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Ya se anuncia la nueva edición de la segunda edición del encuentro internacional El Turno del Torno, un sorprendente evento cerámico entorno a este instrumento esencial en la producción de Manises (Valencia), y que reúne a figuras internacionales en conferencias, workshops y exposiciones sobre técnicas tradicionales e innovación durante 3 días en la población valenciana.

Para esta edición, Sanserif Creatius ha sido el estudio elegido para desarrollar la campaña promocional del evento, con una serie de vídeos, del que ya se puede ver el primer avance en youtube y vimeo. Os esperamos el 4, 5 y 6 de noviembre para disfrutar de este encuentro único en el mundo, promovido por la Asociación Valenciana de Cerámica AVEC-Gremio.

Más info en El Turno del Torno

Sanserif.es ties, finalists of PACV15 junio 24, 2016

Posted by jagf in artesano, diseño gráfico, ecodiseño, fashion, moda.
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Attitude is an exclusive collection of silk and hand-painted ties, which are inspired by the geometry and by traditional patterns of industrial ceramics in our region. This collection is born from the collaboration of the designer Ana Yago (Sanserif.es) and the skilled artisan in textile printing José Antonio Giménez. In this the first establishes the concept, the basic lines of the collection and the creative direction of the same, while the artisan brings his technical skills in order to carry out the designs that have been raised. This collection has been selected as the finalist of the Premios Artesanía Comunitat Valenciana, whose award will be presented in March.

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It is a collaboration that, as the craftsman brand ‘After’ defines, aims to go beyond in the artisan production of a textile supplement which has now suffered a setback in its use. However, it reveals the asthethic sense of the wearer, meets the time of a message, speech or indication; translates the feelings and mood of that. The tie is a communication tool; therefore, it is said under certain circumstances that the someone without a tie looks like a Robinson, alone on the island and isolated from the rest.

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These guidelines have been translated into 7 aesthetic lines covering the various compositions inspired by the shape of the tesserae drawings of the mosaics created by Valencian companies with international projection as Nolla. This has an international image that was linked to the quality of this fired ceramic to high temperatures, which conferred her exceptional benefits for the time.

Curasanes y cervezas en un entorno industrial mayo 25, 2016

Posted by jagf in Corporativo, decoracion, diseño gráfico, diseño industrial, ecodiseño, Gastronomia, Interiorismo.
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Un espacio de restauración y venta de productos que muta sus servicios adaptándose a los horarios y gustos de los consumidores, ese es el nuevo concepto que han implantado los diseñadores Sanserif Creatius en la cadena de franquicias Panatería, cuyo primer local se abre esta semana en Valencia (Paseo de la Alameda, 38), y en el que prima la estética ecléctica e industrial y la apuesta por un producto de calidad artesanal, según ha señalado la directora de Sanserif Creatius, Ana Yago, coordinadora de la imagen y el interiorismo de esta incipiente red de locales.

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El objetivo es aportar un nuevo modelo de servicio que evoluciona con el horario y se ajusta a lo que demanda el cliente, desde panes y bollería recién hecha a primera hora de la mañana, a pinchos y cervezas para un almuerzo-comida ligero, o una amplia oferta de tapas cuando el sol deja de apretar, que pueden degustarse en prácticos taburetes altos en barra, mesas de cafetería o cómodos sofás vintage, según ha explicado Ana Yago.

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Y, todo ello, en una atmósfera de texturas de azulejo y ladrillo que nos traslada a las antiguas fábricas u obradores de ciudades como Paris o Londres, con vigas en los techos e iluminación colgante  en el que las bombillas de filamento enjauladas toman el protagonismo. Un espacio con aire industrial que integra la calidez de los antiguos colmados de pueblo mediante el uso de contenedores de madera y una extensa gama de producto realizado con mimo artesanal, pero con una adecuada relación calidad-precio.

Para la diseñadora Ana Yago, se trata de reinterpretar un formato que se ha extendido por las grandes urbes, el de las panaderías de autor con sala de degustación, pero reforzando aspectos que se descuidan en este tipo de franquicias, como es la comodidad del cliente, la posibilidad de disfrutar de diferentes ambientes en un mismo local, así como la evolución de la oferta gastronómica, que permite encontrar diferentes productos según la hora del día en la que se visite.

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Además, la directora creativa de Sanserif.es ha explicado que Panatería sigue la filosofía de los proyectos de la firma en los que la sostenibilidad y la presencia de la artesanía local son habituales, si bien, en este caso se combina con un interiorismo industrial muy actual, cálido, acogedor e informal en el que degustar los productos.

New catalog of Porvasal signed by Sanserif.es mayo 20, 2016

Posted by jagf in diseño gráfico, Editorial, Gastronomia.
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Sanserif.es renews the concept of catalog for a firm of international dishes called Porvasal, which is presented this week at Ambiente Frankfurt with new image and products with a goal. They want to reposition itself as the leader of porcelain dinnerware Made in Spain.

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A new concept for a company which is rising like a phoenix this year. After more than two decades in the market, the company based in Chiva (Valencia) advocates a new concept to present their products. In this concept they call for a comprehensive overview of the collections, with humanised atmospheres and spaces of first level, from Michelin star restaurants as Riff (Bern H. Knöller) and 5 star hotels, case of resort Las Arenas. A work with Ángel Segura, Eduardo Peris and Estragency.

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Foro Alfa: Recipe book to get over the crisis with design mayo 12, 2016

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Foro Alfa 11-5-16

Foro Alfa · 11/05/2016

Professionals from 14 countries give their opinions and reflections about the profession and its relation with businesses and society.

Advance: (···) It is a useful text for both design professionals and businessmen. It is an informal view about “what we do” and “why we do it”. Its objective is to explain the importance of integrating in the industrial processes and in the communication with the designers, the image and business identity to improve the competitiveness (···) More info at Foro Alfa or  Sanserif.es

Wines dressed with vegetable fibres and frames of ‘esparto’ for contemporary photography mayo 10, 2016

Posted by jagf in craftsmanship, ecodiseño, exhibition.
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Vegetal covers to dress autochthonous broths and 100% natural frames which open new business opportunities to the traditional fabric of Esparto are the proposals incorporated by the Valencian design team Sanserif.es to the exhibition ‘Fibras vegetales. Las plantas nos ayudan a vivir’. This hosts the Botanical Garden of Valencia until next October.

These parts which are designed by Sanserif.es and produced by local artisans, seek to recover techniques and traditional processes based on plant fibers to meet the needs of contemporary society. In addition, it ensures the survival of these trades and reduces the environmental impact of production processes and future recycling.

The exhibition shows specifically a triptych of 170×225 cm called Marco which introduces the and reduction of the environmental impact in the field of art, through the elaboration of a natural and decorative production made 100% of esparto. This handmade piece, totally natural, opens new avenues for the traditional business, which is being diminished in Spain, at the same time that presents this material in an unexplored sector in Spain until nowadays: the art.

As the creative director of Sanserif.es Ana Yago explains, the esparto is a very interesting material to protect a piece of work, especially the photography, due to its durability and resistance. The aim of this proposal is to show society how a “poor” material can become an Essentials supplement for luxury products, and also to provide added value.

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In order to demonstrate the virtues of this material, a triptych has been made with exclusive images from the photographer Eduardo Peris, belonging to the series Raw Matters, a collection of portraits about materials that artisans use for their job, clay, piece of glass, metal,… They use the body-painting technique, in a session whose creative direction is carried out by the same Ana Yago.

To see and smell wine. Likewise, the other project presented by Sanserif.es, called ‘Natural’, pretends to wear the bottles with the aroma and colour of wine that put up with an aim: to expand the business for a traditional technique –the warp- and a natural material –rattan core–. This product has been conceived as a dress of rattan core which transfers the consumer the tonalities and the smell of wine aroma which accompanies. A newborn development to renew the relation between the consumer and the product, at the same time that adds information and causes added values, as the same Ana Yago has explained.

In fact, this piece has a decorative vocation, but also has a clear commercial function, since transfers to senses that wine label provides us. However, it should translate it so that any consumer can have an access to her easily.

Sibarita News: 5 patas para sentarse con estilo abril 20, 2016

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Sibarita News · Marzo 2016 p.2-3

La galería Unamo by The River ha acogido durante la semana de la Feria Hábitat Valencia la presentación de Kushi Chair, un innovador asiento realizado artesanalmente con forma de peineta flamenca, y que forma parte de una exposición colectiva de proyectos innovadores de nuevos talentos del diseño valenciano. Diseñada por Sanserif Creatius y realizada por los artesanos castellonenses Deferro, se inspira en los referentes folklóricos asociados a España que mayor penetración tienen en los mercados internacionales para acercar la capacidad técnica de los creadores y artesanos españoles a nuevos países.

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El equipo dirigido por la diseñadora Ana Yago apostó por convertir un ornamento femenino para el cabello -la peineta- en un asiento icónico, con fuerte raíz española y que incorporará diversas técnicas productivas para demostrar la versatilidad y calidad de los artesanos locales. De hecho, Kushi chair –silla peineta- es una evolución del cuerpo convexo y el conjunto de púas  que se encajan sobre el moño que configuran una peineta, pero adaptada a las formas funcionales de un asiento contemporáneo en el que prima la estética y la comodidad. La silla peineta, realizada en forja, presenta 5 patas -3 traseras y dos frontales- cuya disposición equilibra y refuerza la estabilidad del asiento, al tiempo que manteniendo la configuración de los complementos que antiguamente se fabricaban en el carey procedente del caparazón de las tortugas. Más info en Sibarita News

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