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Promocional El Turno del Torno para AVEC-Gremio septiembre 14, 2016

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Ya se anuncia la nueva edición de la segunda edición del encuentro internacional El Turno del Torno, un sorprendente evento cerámico entorno a este instrumento esencial en la producción de Manises (Valencia), y que reúne a figuras internacionales en conferencias, workshops y exposiciones sobre técnicas tradicionales e innovación durante 3 días en la población valenciana.

Para esta edición, Sanserif Creatius ha sido el estudio elegido para desarrollar la campaña promocional del evento, con una serie de vídeos, del que ya se puede ver el primer avance en youtube y vimeo. Os esperamos el 4, 5 y 6 de noviembre para disfrutar de este encuentro único en el mundo, promovido por la Asociación Valenciana de Cerámica AVEC-Gremio.

Más info en El Turno del Torno

Wines dressed with vegetable fibres and frames of ‘esparto’ for contemporary photography May 10, 2016

Posted by jagf in craftsmanship, ecodiseño, exhibition.
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Vegetal covers to dress autochthonous broths and 100% natural frames which open new business opportunities to the traditional fabric of Esparto are the proposals incorporated by the Valencian design team Sanserif.es to the exhibition ‘Fibras vegetales. Las plantas nos ayudan a vivir’. This hosts the Botanical Garden of Valencia until next October.

These parts which are designed by Sanserif.es and produced by local artisans, seek to recover techniques and traditional processes based on plant fibers to meet the needs of contemporary society. In addition, it ensures the survival of these trades and reduces the environmental impact of production processes and future recycling.

The exhibition shows specifically a triptych of 170×225 cm called Marco which introduces the and reduction of the environmental impact in the field of art, through the elaboration of a natural and decorative production made 100% of esparto. This handmade piece, totally natural, opens new avenues for the traditional business, which is being diminished in Spain, at the same time that presents this material in an unexplored sector in Spain until nowadays: the art.

As the creative director of Sanserif.es Ana Yago explains, the esparto is a very interesting material to protect a piece of work, especially the photography, due to its durability and resistance. The aim of this proposal is to show society how a “poor” material can become an Essentials supplement for luxury products, and also to provide added value.

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In order to demonstrate the virtues of this material, a triptych has been made with exclusive images from the photographer Eduardo Peris, belonging to the series Raw Matters, a collection of portraits about materials that artisans use for their job, clay, piece of glass, metal,… They use the body-painting technique, in a session whose creative direction is carried out by the same Ana Yago.

To see and smell wine. Likewise, the other project presented by Sanserif.es, called ‘Natural’, pretends to wear the bottles with the aroma and colour of wine that put up with an aim: to expand the business for a traditional technique –the warp- and a natural material –rattan core–. This product has been conceived as a dress of rattan core which transfers the consumer the tonalities and the smell of wine aroma which accompanies. A newborn development to renew the relation between the consumer and the product, at the same time that adds information and causes added values, as the same Ana Yago has explained.

In fact, this piece has a decorative vocation, but also has a clear commercial function, since transfers to senses that wine label provides us. However, it should translate it so that any consumer can have an access to her easily.

Ya puedes comprar Moments en la tienda de la ADCV junio 22, 2015

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Moments es un reloj de aceite, que se compone de una probeta de vidrio soplado que imita el cuello de las botellas de vino y su picada –concavidad que presentan en su base-. Se alimenta de aceite de oliva que actúa como combustible de la llama por el efecto de capilaridad mediante una mecha flotante de cartón. Un objeto pensado para medir el tiempo en silencio.

Esta pieza, diseñada por Sanserif Creatius y producida por Sara Sorribes, ofrece hasta 10 horas de ambientación al tiempo que hidrata el aire y garantiza una experiencia llena de diferentes sensaciones. El set incluye recipiente de vidrio artesanal con el gravado de las horas y 3 mechas flotantes. Más info en ADCV Shop

Design Dictionary: Glassblowing marzo 20, 2015

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See how glassblowing works in this short video. Partner glassblowers Romina Gonzales and Edison Zapata demonstrate how to blow a simple drinking cup. They are working in the new studios at UrbanGlass, in Brooklyn.

About this series: Design Dictionary is a new Cooper Hewitt video series that vividly illustrates a wide variety of creative techniques. Covering everything from glassblowing to bobbin lacemaking to 3D printing, the series aims to demystify the making of objects by providing a highly visual, behind-the-scenes look into designers’ studios, schools and homes as they work. Each video in the fourteen-part series is under 3 minutes long and features a different designer or artisan hand-picked to demonstrate their skill in action. All videos were shot entirely on-location in New York City.

Regalos exclusivos falleros – Made in Valencia marzo 16, 2015

Posted by jagf in artesano, craftsmanship, diseño industrial, Jewellery, Joyería, Shop, Tienda.
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Ahora que empiezan las fiestas falleras es una buena ocasión para escribir sobre alguno de los productos exclusivos y artesanales alusivos a las fiestas josefinas que se pueden adquirir en la tienda del Centro de Artesanía de la Comunidad Valenciana; Sibarita Shop o en las principales Oficinas de Turismo de la ciudad (Plaza de la Reina, Aeropuerto de Manises, Estación del AVE, etc.) Piezass únicas, avaladas por el sello y la etiqueta de artesanía valenciana, y diseñadas por Ana Yago y Sanserif Creatius.

Como las fundas de tablets, Ipad y Smartphone «Folker» estampadas con sedas valencianas y motivos tradicionales de los trajes de Fallera y Saragüell, cosidas a mano y con interior de piel, utilizando la misma técnica que con el calzado de Moros y Cristianos de Alcoy. De hecho, su acabado es obra de Alfonso Torres y su diseño de Ana Yago. Disponibles en Oficinas de Turismo y Sibarita Shop, o bien, contactando con Sanserif Creatius.

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Los colgante, agujas y broches de fallera TopIcons Woman y los gemelos y agujas de corbata y chaqueta TopIcon Man realizados en Oro, Oro Rosa y Plata por el orfebre José Marin sobre un diseño de Sanserif Creatius, disponibles en Sibarita Shop y bajo pedido en Sanserif Creatius.

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O el exclusivo Yukata y los dos Obi realizados con sedas adamascadas valencianas por la Modista Mª José Cañada, sobre diseño de Ana Yago, para la exposición Esencia II de la Embajada de Japón y el Centro de Artesanía de Valencia y disponible únicamente en Sibarita Shop.

Sólo son una muestra de los objetos que se han ido configurando en estos años para elevar la artesanía valenciana al lugar que se merece, respondiendo, gracias a la colaboración con diseñadores de renombre internacional, a las necesidades e intereses de la sociedad contemporánea.

Design TV interview Sarah Myerscough marzo 13, 2015

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Design TV interviews Sarah Myerscough, Director of Sarah Myerscough Gallery (London) at the Craft Trend Fair Korea. More info at Design TV

John Martin Douglas Master Goldsmith: Bespoke Gold Ring marzo 10, 2015

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The classic engagement ring is a solitaire diamond in gold or platinum, but of course you can have any combination of stones and metals you desire. Matching engagement and wedding rings are becoming popular; these are specially made as a pair with the two rings designed so both fit snugly together on the finger. The cost for an item varies depending upon weight of metal, choice of stones and complexity of design. More info at John Martin Douglas.

Jewellery exhibition at the National Craft Gallery in Kilkenny marzo 2, 2015

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The National Craft Gallery in Kilkenny is now showing the work of twelve graduates of an intensive, two-year jewellery design course. Previous graduates of the precious metals course have become Ireland’s and Europe’s most skilled silver and goldmsiths.  Jewellery and Goldsmithing Skills and Design student Sophie Broadhead, course tutor Eimear Conyard and Crafts Council of Ireland Chief Executive Karen Hennessy tell Emma McNamara about the graduates’ exhibition at the National Craft Galley in Kilkenny.

A Plate that evokes the encounter between the sea and the shore febrero 9, 2015

Posted by jagf in craftsmanship, exhibition, Gastronomy, Industrial design.
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The mellow rice with European eels, beetroot and dill of the chef of the RiFF restaurant, Bern H. Knöller, is the cornerstone on which the Valencian designers Sanserif Creatius have conceived Ufer, a plate made of craft glass that evokes the encounter between the sea and the shore, conceived to present a recipe with local scent. A unique piece that is part of the exhibition Design to the plate, that is held until the next month of March in the “Sala Estudi General” (General Study Room) of “La Nau” (The Ship).

Ufer –shore in German- is an eccentric plate, made with a piece of glass of great purity destined to jewellery, and the wings of which are used as a canvas to cover the culinary creation that it holds, at the same time that they recreate that dim and ethereal space impregnated with foam and salt from the Mediterranean coast, as the designer and director of Sanserif Creatius, Ana Yago, has explained.

In fact, in this plate, the inclination of the basin allows the disposition of the gastronomic proposal not to be altered and, at the same time, plays with that sensation of shore, a limit between the imagination of the plate and the space that holds it. Thus, a new visual effect is created but, above all, the consumer pick up even the last portion with no effort, as the main objective of the design is to improve the functionality of the object, in the words of Ana Yago. A minimalist plate that does not expect to decorate but to extol the content.

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In addition, and to reinforce the popularity of the piece, this has been made with a piece of glass that is born in the heart of Villena, and that goes all over our geography to flow into the Mediterranean sea, as the designer has pointed out, who has collaborated in this occasion with the glazier Sara Sorribes.

Ufer is part of a selection of 14 recipients conceived specifically for the occasion by creators of the Association of Designers of the Valencian Community (ADCV) for many other unpublished culinary creations of highly regarded chefs established in our autonomy, case of Vicente Patiño, Alejandro del Toro and Bernd H. Knöller himself, amongst others, and that have been produced by craftsmen of the Craftsmanship Centre of the Valencian Community.

Charitable purpose. The exhibition Design to the plate is part of the cultural events organized by the ADCV and the Valencia Disseny Week that are parallel to the Habitat Fair, and counts on the collaboration of the University of Valencia (UV-EG), the Craftsmanship Centre of the Valencian Community, the Technology Lab of Food of the Polytechnic University of Valencia (UPV), the gastronomic association “A-cuinar” and “Nos Vemos” in Valencia.

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The objective is to show the ability of Valencian design and its presence in a thriving sector as the gastronomic, with proposals towards the improvement of the experience of the client that wants to taste a traditional meal or a reinterpretation of it carried out by the large number of representatives of haute cuisine that are present in our area. And, also, it is an event with a charitable aspect, as every creation of this project will be auctioned publicly and the raised funds will be destined to the Bank of Food of Valencia.

The Making of Shimizu-No-Mai Japanese Sake agosto 8, 2014

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This video from Akita Shurui Seizoh showcases the craftsmanship and tradition that is behind the «Drink of the Gods». Sake (pronounced «sah-kay») is brewed somewhat like beer, but drinks elegantly like wine – but is truly a unique beverage!

About Akita Shurui Seizoh: Small family breweries, dating back to 1656, came together as one to establish Akita Shurui Seizoh (formerly known as Takashimizu). This boutique sake house is located in Akita, Japan — a region renowned for its artisan sakes.  Akita Shurui Seizoh handcrafts the Shimizu-No-Mai line of luxury sakes from highly-polished local rice and soft, riverbed water. The brewery’s dedication to purity and quality has awarded the brewery twelve consecutive gold medals at Japan’s only national sake competition.