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Table Runner, lo último es escenarios para juegos de estrategia y rol abril 18, 2014

Posted by José Antonio Giménez Sanserif in diseño gráfico.
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Vídeo promocional de la campaña de crowfunding en Verkami para producir una colección de manteles y caminos de mesa para juegos de estrategia y rol, con mapeados y escenografías de diversas temáticas -mazmorras, espacio, entorno natural y urbano, etc.-

Se trata de un pack de superficies impresas en alta calidad y detalles, con o sin celdillas -cuadradas o hexagonales- que mejoran la experiencia de juego gracias a la ambientación y recreación de diversos entornos, su multifuncionalidad y la posibilidad de usarlo no sólo como campo de batalla, sino como mantel doméstico, que permite alargar las partidas.

Diseñados por Sanserif.es y concebidos por ForGeeks.es En breve, podrás participar en este crowfunding en el que las recompensas son mayores que la inversión.

Europa Press: Diseñadores valencianos crean muñecas con retales y botellas para promover independencia económica de mujeres africanas abril 17, 2014

Posted by José Antonio Giménez Sanserif in artesano, moda.
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Epress 15-4-14b

Europa Press 15/04/2014

Extracto: (···) La directora Creativa de Sanserif, Ana Yago, ha señalado que esta muñeca pretende, “más allá de su función como producto de recuerdo turístico o regalo que amplíe el catálogo de productos de las iniciativas de Free Design Bank, servir también como ítem de denuncia de la situación en la que viven la mayoría de esas comunidades, de ahí su nombre y lo que representa” (···) Más info en Europa Press

Vive Las Fallas: Vestidos japoneses con tela de fallera abril 16, 2014

Posted by José Antonio Giménez Sanserif in artesano, moda.
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ElEconomista 31-3-14b Vive las Fallas 31-3-14

Vive Las Fallas 31/03/2014

Extracto: (···) en este vestido se han recuperado las primeras referencias históricas de la confección de kimonos con un material rústico y se han implementado con la suntuosidad de la seda valenciana, imitando la influencia de la cultura china y coreana en el desarrollo de esta vestimenta tradicional nipona, según ha explicado Ana Yago, directora de Sanserif Creatius y coordinadora de un proyecto que ha contado con el respaldo de la Embajada de Japón en España, la Japan Foundation o el propio Centro de Artesanía de al CV, entre otras entidades (···) Más info en Vive Las Fallas

 

Dolls to promote economic independence of african women abril 15, 2014

Posted by José Antonio Giménez Sanserif in craftsmanship, making off.
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A collection of dolls made from cloth remnants and plastic bottles is the last creation by the Valencian designers Sanserif Creatius, a design that will swell the catalogue of pieces developed for the project Free Design Bank, which main objective is to promote the economic independence of African women.

Dystopian Doll is a doll devised to be made with the typical fabric of the territory and arranged to remind to the traditional patterns and clothing of Kolda, the Senegal region of Casamance, where Free Design Bank works with groups of women from disadvantaged ethnic groups by teaching them about sewing, costume jewellery and recycling.

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That is why the collection Dystopian Doll by Sanserif Creatius is based on the recycling of materials that are available in these areas, like plastic bottles, fabric remnants and sewing materials (buttons, thread, cord…), in order to get a low cost product, ecologic and handmade that can be distributed through fair trade shops and, thus, get funds to improve the situation of the women from the region who, in addition to their extreme vulnerability, suffer from social, political and economic exclusion.

The creative director of Sanserif, Ana Yago, has pointed out that the aim of this doll is, beyond its commercialization as a souvenir or gift that swells the catalogue of the different initiatives by Free Design Bank, also an item to denounce the situation of most of the women living in those communities.

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Copyright free designs. That is the reason why the concept of dystopia was chosen as the referent of the collection, as it is a social tendency present in philosophy, art and culture used as a warning, or satire, that shows our nowadays tendencies extrapolated to apocalyptic endings.

In this sense, Ana Yago has explained that this concept started as a warning of the dangers of the evolution of liberal democracies to totalitarian societies, consumerism and isolation, and is now used as a contemporary concept used to criticise the presumed control of the great capitalist multinationals.

The name of the collection, Dystopian Doll, follows that denouncing tendency and highlights the dystopia affecting most of the African continent, the birthplace of our civilization, inexhaustible source of natural resources and minerals, that is now fighting for its survival in a polarized world. “A piece made of natural and recycled materials in a society where there is only place for utopia”, quoting the director of Sanserif Creatius.

According to Ana Yago, this collection of dolls talks about the world where we live and the utopia of changing it through design and craftsmanship. Thanks to projects like Free Design Bank, industrial design has turned into an important means to improve and develop the work of artisans in the weakest economies of world. Thus, the copyright free designs given by professionals and students have made possible to optimize the manufacturing and commercialization processes of these communities in order to be competitive in the Northern countries, within the context of Fair Trade.

Free Design Bank is an online cooperation project developed in the University CEU-Cardenal Herrera of Valencia (CEU-UCH), under the direction of Manuel Bañó, that has allowed artisans from Peru, India, Philippines, Sri-Lanka, Ecuador, Colombia, Tanzania, Cuba, Mali and Kenya to improve their industrial situation, always in the Fair Trade context, that guarantees fair salaries in decent working conditions, including equality for men and women and excluding the use of fair labour, among other premises.

This project, supported by Santander Group and Gumersindo Rodriguez Association, is a continuation of the actions initiated in 1998 by Design for a Real World, supported by different NGOs specialised in the promotion of Fair Trade, like Intermon-Oxfam, la Xarxa de Consum Solidari, Sodepau, El puente o Altromercato, among others. This initiative has been awarded with the Angel Herrera Award for Solidarity, by the Foundation San Pablo CEU, in the years 2000-2004, and also de UCH-CEU Chair in Solidarity, in the 2002 and 2003 editions.

María Fanjul, Entradas.com y los muebles de cartón de Sanserif.es abril 14, 2014

Posted by José Antonio Giménez Sanserif in Talks.
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María Fanjul · Ocupat  07/06/2013

Clara Castelló entrevista a la CEO de Entradas.com, María Fanjul, en la Casa del Alumno de la Universidad Politécnica de Valencia (UPV), con el único atrezzo de los asientos de la colección Bold de Sanserif Creatius. Una charla sobre mujeres emprendedoras, nuevas oportunidades de negocio y . Un documento que ya pertenece a la historia tras el cierre de RTVV. Y lo hace sentado en la silla Bold cHair de pelo rojo, diseñada por Sanserif Creatius. Más info en Ocupat.

Lumbrera lamp, a vowel with its own light abril 11, 2014

Posted by José Antonio Giménez Sanserif in ecodiseño, exhibition, lighting.
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Sanserif Creatius will present at the Showroom Anatomy of Design of Milan Design Week (Nhow, Tortona Street 35) the “Lumbrera” lamp, a table lamp with typographic inspiration and a green consciousness, made with 100% ecologic cardboard and a source of wireless tactile illumination with lightning diodes. This piece is part of the new generation of objects conceived for the contemporary habitat that the Nhow Hotel of Milan hosts this week, among its cultural events parallels to the “Salone del Mobile”.

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The “Lumbrera” lamp plays with classic forms of the “a” letter, being loyal to its forms, give them a new value – to become an auxiliary light – that reinforces its aesthetic effect, being able to decorate on its own an space of work, as the designer and director of Sanserif Creatius, Ana Yago, has explained.

“Lumbrera” gets its name from the Latin heritance and from the etymology of the name, which makes reference to the bodies that emit light, although, in Ana Yago’s words, this lamp plays with the double sense metaphoric sense of the “a” letter as the first one – because it is the first ecologic lamp conceived at the studio- and because of the popular reading of the term, which with we allude to the people that shine with their intelligence.

“We believe that intelligence is shown in decisions that we adopt every day, and to bet efficient illumination with a low environmental impact is a proof of that” as has explained the designer, who has remembered that the conception of this type of “products with consciousness or soul” is part of Sanserif Creatius’ philosophy, as it is shown by other similar pieces, such as the “Canesú” lamp, the screen delimiter “MyScreen” or the “Valentina” chair, pieces that cover the gaps that have not been explored yet.

 

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Tactile and wireless. The piece has entirely been made in undulating recycled cardboard through die and cut and superposition of forms to give it volume and depth – three- dimensional feeling -, that is complemented with a tactile system that needs no wires. In the same way, the four points of light, based on Light-Emitting Diode (LED) technology, offer outstanding advantages over other systems such as the incandescent sources, because they have a minor power consumption, more life duration, they are smaller and have more durability and reliability.

As this piece, the set dedicated to the Spanish design at the Showroom Anatomy of Design of the Milan Design Week will count on other pieces of the same family, such as the new version of the hall clock “GrandPa Clock” or the foldable stools “Oportuno”, two key pieces that maintain this objective of this team of designers; to reinterpret functions and products to offer alternatives to the traditional proposals of the lamps, seats and accessories for electronic equipments, for the homes and offices, betting recycled materials and/or recyclable, versatile that require low-tech applications and processes, as Ana Yago has pointed out.

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These pieces of Sanserif Creatius will be shown at the showroom Anatomy of Design of the Milan Design Week, placed at the Nhow Hotel in Milan ( Nhow, Tortona Street 35) together with pieces of designers from another ten countries, among it stands out the presence of creatives such as Oooms (Holland), Aoicycle (Taiwan), Lacrime d’Arte (Italy) or Harow (Francia), among others.

Cassone: High-end cardboard furniture goes on show in Milan abril 10, 2014

Posted by José Antonio Giménez Sanserif in ecodesign, exhibition.
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Cassone 9-4-14b

Cassone · 09/04/2014

Advance: (···) In this edition, Spain is represented by the Valencian design team Sanserif Creatius, which presents a selection of furniture and lamps made with recycled corrugated cardboard with a strong aesthetic component, far from the typical uses of cardboard. One piece is GrandPa Clock, a hall clock almost two metres tall, in which imitates the dies and mechanisms characteristic of these classic pieces. Other pieces are the Lumbrera lamp, a lamp with typographic and green inspiration, with a source of illumination  that is LED, tactile and wireless (···) More info in Cassone Magazine

Daniella Ohad: New Generation of Cardboard Furniture abril 9, 2014

Posted by José Antonio Giménez Sanserif in ecodiseño.
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DaniellaOS 8-4-14b

Daniella on Design · 08/04/14

Advance: (···) Ever since Frank Gehry introduced his Easy Edges cardboard furniture in 1972, the material has become sensational when utilized in furniture and has since acquired the connotation of green design. Now, pieces of furniture made of recycled corrugated cardboard will be shown in the Milan Design week at Salone del Mobile in Milan, participating in an exhibition entitled “Anatomy of Design,” in the district of Tortona. The Spanish representation will be in charge of the Valencian designers Sanserif Creatius, which will present a selection of furniture and lamps made with recycled corrugated cardboard. Particularly intriguing is the Grandfather Clock, a clock of almost 2 metres, which imitates the dies and mechanisms of the classics (···) More info at Daniella Ohad Blog

VLC Noticias: El Hotel Nhow acogerá una muestra de muebles de cartón de Sanserif Creatius en la Feria del Mueble de Milán abril 8, 2014

Posted by José Antonio Giménez Sanserif in diseño industrial, ecodiseño.
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VLC Noticias 5-4-14b

VLC Noticias El Péndulo · 06/04/2014

Extracto: (···) En esta edición, la representación española correrá a cargo de los diseñadores valencianos Sanserif Creatius, que presentarán una selección de muebles y lámparas realizadas en cartón ondulado reciclado con una fuerte componente estética y calidad de acabados, transgrediendo los usos habituales del cartón. Se trata de piezas pensadas para la decoración de alta gama, como la nueva versión del GrandPa Clock, un reloj de antesala de cerca de 2 metros, en el que se imitan con troquelados la fornitura y los mecanismos característicos de estas piezas clásicas. Otra de las piezas destacables es la lámpara de mesa Lumbrera, una luminaria con inspiración tipográfica y conciencia verde, con una fuente de iluminación táctil wireless de diodos LED (···) Más info en VLC Noticias El Péndulo

El Economista: Sanserif Creatius y la indumentarista Cañada valencianizan el kimono japonés con sedas tradicionales abril 7, 2014

Posted by José Antonio Giménez Sanserif in artesano, moda.
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ElEconomista 31-3-14b

El Economista · 31/03/2014

Extracto: (···) La pieza concebida por Sanserif Creatius y Mª José Cañada respeta la configuración en forma de letra “pola” y el largo original hasta las partes bajas del cuerpo del Yukata, con cuellos escote en “tita” y amplias mangas, pero enriquece su acabado monocromo y su disposición cubriendo el cuerpo en forma envolvente con una faja ancha –llamada obi–, que crece hasta convertirse en la manteleta que acompaña al traje de huertana, consiguiendo de esta forma aunar dos vestimentas tradicionales en una pieza contemporánea y funcional, en palabras de la diseñadora (···) Más info El Economista

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